BLACKBERRY FARM BREWERY
BLACKBERRY FARM BREWERY
YEAR:
2019
LOCATION:
Maryville, TN
SIZE:
3,043 SF
AWARDS:
Excellence in Restaurant and Bar Design IIDA Tennessee (2019)
PROJECT DESCRIPTION:
After creating a well-established brand and history throughout East Tennessee, sought to expand its presence in the community by offering a place for locals and tourists to gather and enjoy carefully crafted beverages. Located in Maryville, Tennessee, the 3,043 SF pre-engineered metal building was renovated to house the reimagined taproom. The warm, inviting space was designed to highlight the brewing process while emulating the company's passion – community, craft, and collaboration.
With a tight budget and scope, turning the aesthetic of the building from a place of manufacturing to one of public use proved to be the biggest challenge. The space also had to continue to function as a working brewery. During the day, the warehouse was filled with barrels, forklifts, and brewers, but at night it transformed into a welcoming space to sit and enjoy a beer.
A new insulation system had to be incorporated to bring the building up to code and to improve the aesthetic of the interior where it had previously been damaged. Aside from utility-based improvements, this project was largely considered an interior renovation.
The interior focused on introducing materials and textures that reinforced the newly introduced branding and graphics palette while creating a warm and inviting space. MHM added new toilet facilities, office and retail space, and a tasting bar for product sampling. The selection of finishes and fixtures was inspired by Blackberry Farm’s rural chic style, including whitewashed wood plank and chevron patterned tile wall surfaces, custom rustic light fixtures, and a poured concrete bar top. The front of the bar was outfitted in wood staves taken from abandoned aging barrels to tie in with the stacked barrels used as space dividers. The concrete floor was cleaned and the Brewery’s logo was added as a concrete stain.
The building exterior was repainted in a two-tone color scheme that tied into the interior design. New graphics and lighting fixtures were also added to the outside of the facility. The final result was a much-improved street presence and effective advertisement of the new function of the facility.
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